SÁHD The Label is a handmade crochet brand owned by Sarah Ali. As a child, Sarah loved wearing bright colors and different patterns together. Her style wasn't understood by everyone, but Sarah knew one day it would make sense. She had seen crochet throughout the years, but it wasn't until she decided to experiment and design her own crochet items that she fell in love with it. First, she made a couple of purses and wore them outside. It was common for people to stop and compliment her purse. As a result, Sarah began to create other products and open her online store.

Sarah explained that "As a vibrant and loud person, I wanted my work to reflect my personality. I create colorful, fun, and different pieces because that's what I see in my head. The same could be said for many creative people out there. My vision is to see people use my items to incorporate and express themselves through their own style.“