About SÁHD THE LABEL

Welcome to SÁHDTHELABEL, where crochet becomes a form of self expression, comfort, and joy. We create handmade crochet fashion pieces designed to reconnect you with the most authentic parts of yourself. At the heart of our brand is the belief that growing up does not mean leaving your inner child behind. That playful, imaginative part of you still deserves to be seen, celebrated, and worn boldly and unapologetically.

Every SÁHDTHELABEL piece is crafted with intention, drawing inspiration from the colors, textures, and feelings that once made childhood feel magical. Bright hues, soft yarns, and sculptural forms come together to create wearable art that feels just as good as it looks.

The Ethos of Sensory Healing

Our designs are rooted in sensory well being. We thoughtfully select yarns for their soothing, plush, teddy like textures and build stitch patterns meant to calm the mind and nourish the heart. Fashion, to us, is a physical experience something you feel, not just wear.

In moments of overwhelm, the simple act of touching the stitches can create a grounding pause. A reminder that comfort can be bold, joy can be expressive, and healing does not have to be quiet.

At SÁHDTHELABEL, yarn is more than material. It is memory. It is therapy. It is connection.

This is a space where comfort meets color, creativity meets confidence, and imagination never has to grow up.

My name is Sarah Ali, and I am the founder and maker behind SÁHDTHELABEL. I am from New York, and this brand is the result of my journey back to joy through crochet.

As a child, I was always drawn to vibrant colors and playful expression. I loved mixing patterns, dressing boldly, and using fashion as a way to step into different characters much like the ones I admired in movies and shows. To me, clothing was never just clothing. It was imagination made visible.

That sense of style was not always understood. Despite the puzzled looks and comments, I held onto a quiet belief that one day, my love for color and creativity would make sense not just to me, but to others too.

During more difficult seasons of life, I felt a strong pull to reconnect with that playful version of myself. Crochet became my sanctuary. The moment I picked up yarn and a hook, I was transported back to childhood. A place where creativity had no limits and joy came naturally.

Through crochet, I found myself again.

Today, my work reflects who I am vibrant, expressive, and unapologetically different. I create colorful pieces because that is what I see in my mind and feel in my heart. My hope is that others use my designs as tools for self expression to dress boldly, feel comforted, and reconnect with the parts of themselves that deserve joy.